How should nail salons use instagram to break through sales?

 Instagram is a photo social network capable of inspiring great not only in the field of fashion, interior, but also in the field of fashion, lifestyle and beauty. With more than 6 million users in Vietnam and 60% of which are women, instagram is really a great social media platform for all types of products such as spa, beauty salon, nail salon ... So nail salons How should we utilize instagram to attract customers and increase sales? Find out through the Beauty page through the article below!

1.Invest in image quality

Basically, instagram is an image-sharing social networking site. Therefore, investing in image quality on instagram is extremely important. On the salon's instagram page, you can post pictures of the salon's latest nail designs, the salon's space with tips and feedback from customers to stimulate users to learn more about your brand.

When communicating with brands on Instagram, authenticity is the primary factor in getting potential customers to notice and `` follow '' your page. Often times, users tend to love and be convinced by the success stories from reality. Therefore, you can post before - after (before and after) pictures of your client at the salon to show potential clients the creativity and talent of nail salon technical staff at the salon. friend.

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To get the most authentic and satisfactory photos, Trang Beauty recommends that you `` pocket '' a few notes as follows:

Instagram supports images in maximum sizes and ratios: 1080px (width) and 566 - 1350px (height). Therefore, you should crop the image to the standard instagram size to ensure the best display quality.

Use instagram filters or some photo editing apps like: VSCO, Snapseed, Faded ... to edit the brightness and filter for the image.

Should post photos in the time frame from 19 to 23 hours per day to ensure the best amount of interaction.

2.Don't forget the hashtag

To increase engagement for Instagram, we can use a number of hashtags related to category, brand, and photo under each post. With the use of hashtags, we can expand our reach and brand awareness, not only domestically but globally.

Specifically, with nail salon, some popular hashtags that we can use include: #nail, #nails, # nailart, # nailpolish, #nailswag. Besides, please use the location hashtag. For example, if your nail salon is located in District 1, HCMC, add hashtag: #tiemnailtphcm, # nailsalonquan1 ... In addition to the popular hashtags, you can also create a special hashtag for your brand to easily match. connect with customers.

3. Make the most of your benefits with `` business profile ''

Instantly turn your instagram page into `` business profile '' mode to get the most out of business account-specific benefits. With a business account, you can add your phone number, mail, location to the '' introduce your profile '' on your instagram. Switching your account to a business profile is also the only way you can promote your articles later.

4. Polishing for the profile

Profile is the first text that customers see when visiting the instagram page, and it also serves as an autobiography of any nail salon. A standard nail salon profile will include the necessary information such as: address, directions, contact phone number, mail, website link, fanpage link and how to purchase.

5.Create with video

Studies have shown that videos are 50 times more accessible than other traditional forms of advertising. You can shoot a short video recording the manicure process for customers at the salon or a video tutorial on how to paint yourself at home, simple nail care ... 

6. Keep regular interactions with customers

You need to keep interacting with customers by regularly liking, commenting their posts on Instagram, and trying to answer customers' questions as quickly as possible. If your instagram is new and doesn't have many followers, you can go to the instagram pages of other nail salons and follow the people who are following that page. After following, you need to work hard to interact with their personal page, along with building and upgrading instagram content for your nail salon to impress those potential customers. In addition, to pull traffic to your instagram account, you can regularly organize a minigame, giveaway to attract customers.

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