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 Sign a tenancy agreement and apply for a salon permit with the California State Board of Cosmetology.

Depending on the city, you may have to go to City Hall to apply for a business license.

When all the procedures were completed, and the lease was signed and the keys were held, the owner had to start hundreds of other expensive and headache jobs, such as painting, building a shop, making signs. , buy furniture, buy nail tools and materials, and then recruit staff, before you can open the door.

These lessons learned

For successful salon owners, nail salon is a money-making machine that is not difficult to use, but if anyone opens a salon successfully, there is no phenomenon that the number of nail salons across the United States has decreased from 129,682 in 2015 to 69,738 stores. in 2016, it lost 47%, meaning that for every two stores, one store was closed.

What factors bring a nail salon to success and what makes a nail salon fail? In a series of articles about nail salon by Nails magazine, experts share some experiences.

Mr. Chenzo Balsamo, owner of Chenzo & Co. In Boca Raton, Florida, shared her experience with Nails magazine:

“To attract good people, some employers give workers crazy commissions, like 70%. I made the same mistake when I first opened a shop, and later had to let those 70% paid workers quit. Gradually I found that I could pay 50% commission but still find skilled craftsmen. The problem is that the new owner has to calculate his budget to know what commission he can tolerate in the long run. "

Answering the question, if you do not pay the highest salary, how to attract skilled workers, Mr. Balsamo said: “Please share with your business development planner. Convince them that the salon they are working in is a trustworthy place and a bright future. It is even possible to share a few words with them. If the workers believe that the shop will be successful, and they will be well compensated, they will want to be loyal to the shop.

For Tony Fanalli, the owner of Concept Elite in Brooklyn, New York, not knowing how to run a shop is a common flaw of newcomers.

“My biggest mistake when I first started a salon was running the salon like leading a team of creative artists, instead of running the salon as a business. At that time I was anxious to push people to test their talents to create the best nails. Concept Elite was crowded from the start, but after I finished paying my bill, I had no money left to pay my salary, don't say a word, ”Mr. Fanalli said.

Drawing from his experience, Mr. Fanelli advised everyone to spend time setting up a working system to manage every aspect of the salon: how to greet guests, how to make appointments, how to invite new services, how to remind. upcoming customers have to fill the nail powder, how to deal with customer complaints, how to encourage customers to recommend the salon to friends for discounts, etc.

“There must be methodology and procedures for all jobs. Adjust and adjust until the simplest one, then record each step. Now at Concept Elite all procedures are recorded, called, and automated if possible: from the time the customer calls to make an appointment, until we send the card or email to ask if the customer is satisfied with No service at the store, ”boasted Mr. Fanelli.

Pleasing each customer means protecting the salon's reputation. The best way to advertise, according to Fanelli, is "word of mouth," or "share" or "comment" in the age of Facebook and social networking sites.

Insufficient advertising, or ineffective advertising are one of the main reasons why a nail salon fails.

Tricia Johnson of Happy Beauty Salon in Carle Place, NY, said that at her shop, coupons and flyers were not attracting a lot of customers, but the ad in the newsletter of a nearby church brought more than 20 customers to the shop. new.

“Must spend a certain amount of budget, 5-6% something for advertising. But do not advertise everywhere; but must track and analyze carefully which advertising method is most effective, ”she advised.

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Also, don't forget the power of the computer

“In the past I invested a lot of money in advertisements on local newspapers and television stations. Now Concept Elite's data warehouse is a sharp marketing tool. If a client comes to have a manicure, we will send you an invitation to try the facial for a special price. And vice versa, the person who comes to get a facial then I will send an invitation to do a manicure. Details of all Concept Elite customers are put into the store's growing database, ”said Fanelli.

Asked if working as a nail salon now still has easy money, Mr. Fanelli laughed: “It's up to the administrator. We just opened a sixth store. "

It seems that the nail industry still has the opportunity for those who want to open a salon to prepare carefully before entering the industry of nearly $ 8.5 billion a year. Source: Internet